Thierry Guetta didn’t start out as a street artist.
As fans of the documentary “Exit Through The Gift Shop” know, Guetta started out trailing along big street artists documenting their activity. At the heels of major street artists like Shepard Fairey, Invader (who is actually his cousin) and Banksy, Guetta learned what made the artists tick. More importantly, he learned how they broke the law. And then he wanted to do it too.
So he took a picture of himself, made it into a poster and hit the streets. Oh, and christened himself Mr. Brainwash (MBW for short).
So what makes him different, you ask? Well, most people don’t really think he’s legit. Banksy likes to play games, so the entirety of “Gift Shop” could be fake. And even if it isn’t, some feel that Mr. Brainwash’s art is not anything too original. The movie basically ends with him being more than a little disliked by Fairey, Banksy and Invader.
His 2008 show “Life is Beautiful” was his debut to the world and three years later he’s still at it, whether or not he’s legit. “Art Show 2011″ opened officially Christmas day and I figured it wasn’t something I should miss. On the 25th, there were a pretty good number of people milling about, some waiting in line with a free poster in hand to get a signature and chat with MBW.
Whether or not his art is the most original or whether his entire character is made up, the opening was interesting to check out, especially since there was no entrance fee.

The idea itself is pretty genius. The show took place in a fairly sketchy area on La Brea inside a building that wasn’t anything special except for its labyrinth-like structure. Some of the columns that held posters were even peeling but that added to the overall look.
The building is hard to miss. There is a giant spray can outside and even walking on the block, you can see some posters up.

I unfortunately left my camera at home (which I obviously was kicking myself for) so the pictures aren’t the best because they were taken on my iPod. I like to think maybe it adds to the semi-gritty look of the inside…

There were plenty of chairs to sit in. This area was obviously marked off for sitting but there were also chairs randomly in front of artworks. MBW is a huge fan of using familiar faces, like good ‘ole Benjamin Franklin, just jamming out with some headphones…

I thought this tribute to “Jackass” persona Ryan Dunn was pretty funny. The photo is basically his version of a photo of Dunn doing a stunt — he just added some more color and spray paint can that says ‘Tomato Spray’ — a very Warholian creation that comes up a few times in the exhibition.

The spray paint can is outside and also inside, on a smaller scale but still at a pretty large size.

In fact, MBW has quite the thing for large spray paint cans. There were plenty of them, with different designs and a good dose of humor. Pop Art anyone?

If that can would spray out giant Lifesavers it would be quite frightening but maybe you could call this can to help you…

If not, there’s always these guys hanging out too…

So there were quite a few silly choices of subject matter that could be criticized, such as Mr. Potato Head…

… but there were also some pretty cool set-ups, like this Mickey Mouse.

Not the best photo but basically he’s being hit with a very kaleidoscopic, colorful light that’s constantly moving so it looks like he’s underwater. And if you look hard enough on the right, M. Mouse is set up at the right angle so that his shadow is freakishly large, dark and looming. It’s a tired subject but I found the effect really interesting. There were a few other setups in which MBW made clever use of light.
There were small lights set up randomly everywhere but there were also some darker areas like this one…

The corner was somewhat well-lit (I played with the pics a little) but once you turned around, there was pretty much just darkness…

You could just barely make out more writing in cursive on the walls and if you wanted to walk further in, you had to without any light to guide you. It was the only room that I saw set up this way so it was a good contract to the rest of the rooms. The building had quite a few floors and the stairs, roof and even stair bars were completely covered in spray paint. A lot of the floors were still enveloped in a strong smell of paint. MBW even decided to make his own brand.

If you look at the wall behind, you can see what I mean about everything being covered in some form of paint. The pieces were probably a little familiar at times — there was nothing too shocking and the famous faces are familiar and have been used in plenty of artworks — but I really respect the way the space was used. It really felt like every inch of the space was used — there were random images on the floor.
The best part was seeing so many different surfaces purposely being used as canvases, like everything from chairs…


… to kitchen appliances.

There was section that didn’t have very many large exhibits but had plenty of posters on columns. The last poster on here is especially wise advice for college students…

That face is MBW himself…



The walls were also covered in posters…

…and some graffiti art. I think MBW got some help from other street art friends because this piece has the signature of a well-known street artist.


It stood out to me because its style is very different from the pieces in the show and I recognized Revok‘s name in the signatures.
There was also a piece that looked familiar because I took a picture of it some time ago. I’ve yet to find out who actually made it but it’s definitely very similar to the one I found on a street nearby.

So all in all, yes, there wasn’t too much that was mind-blowingly original and, yes, MBW’s personal style was a little hard to pin down because his works are so influenced by other artists and genres, BUT in the end the exhibit as a whole was an awesome experience. The set-up was ambitious and though at times it can be overwhelming, it’s like Disneyland for a street art, or even general art, lover.
The question is always whether the street is just better on the street or not. Whether this art should be indoors. I think in this case, it worked. Every inch of space seemed covered in something and the mysterious layout and multiple staircases made it an adventure.
Here are a few more photos!






There were a lot of cool little scenes like this one set up in different spots. Some of them you had to peek through an opening and some caution tape to see, but some were out on the floor…


That last one says ‘If everyone thought the same, nothing would ever change.’
I took 80-something photos total, but I tried to share the best gems! The show has a limited running and the last day to catch it is the 29th. It’s definitely worth checking out, whatever your thoughts on MBW.

Sound off on the comments about MBW/the show!